Iain is an Associate Professor at Northumbria University. His research primarily focuses on the impact of dietary fibres and whole grains on gastrointestinal, cardiovascular, and metabolic health. He has worked on projects evaluating dietary intake in young Singaporeans and contributed to public health recommendations and health claim regulations across Southeast Asia. Throughout his career, Iain has collaborated with experts from the food, pharmaceutical, and biotechnology industries. His work has led to three patents and over 40 highly-cited, peer-reviewed publications. Iain is currently involved in research projects in Singapore, Malaysia, and the UK, exploring the effects of dietary fibres, whole grains, and seaweeds on health. His research includes randomised controlled trials, cross-sectional studies, and laboratory models of gastrointestinal function. Iain has also been involved in international health claims frameworks, advising on the regulatory landscape and contributing to global health standards and initiatives.