Jeff has worked in the natural health products industry since 1993, with experience across retail management, international business development, and regulatory advocacy. He is recognised as a leading expert on China’s dietary supplement and nutrition industries. Since 2005, Jeff has been based in China, working closely with Chinese and US government bodies to support the sector’s development and promote members’ products and services. He founded the US–China Health Products Association (USCHPA) in 2010 and serves as Executive Director. The association represents global manufacturers and provides services including product registration, customs clearance, trademarking, and partner search.