Jeff has been working in the natural health product industry since 1993, with experience spanning retail management, international business development, and regulatory advocacy. He is widely recognised as an expert in China’s dietary supplement and nutrition sectors. After relocating to China in 2005, Jeff has worked closely with both the Chinese and U.S. governments to foster the growth of China's dietary supplement industry and support the promotion of his association’s members’ products and services. In 2010, he founded the U.S.-China Health Products Association (USCHPA), a U.S. non-profit organisation, where he serves as Executive Director. USCHPA represents the largest group of global dietary supplement and nutritional ingredient manufacturers in China. The association not only advocates for the industry but also offers a variety of business services to its members, including product registration, customs clearance, trademarking, and partner searches, helping them succeed in one of the most complex and competitive markets in the world.