Airing is a commercial strategist and export innovator with over 15 years of experience across health, beauty, and lifestyle brands in Australia and Asia. Her expertise spans end-to-end product development, science-backed positioning, regulatory alignment, and retail strategy across complementary medicines and health food portfolios. She is the Co-Founder of AI JAR, an AI-powered export and market intelligence platform helping domestic brands scale across borders through regulatory mapping, channel strategy, and digital commerce insights. As a judging panel member at NutraIngredients-Asia, she brings a perspective that bridges formulation credibility, commercial viability, and scalable international growth strategy.